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eBook Marketing Services
Brafton’s eBook creation services combine the best of content writing and graphic design to transform complex concepts into streamlined visual storytelling.
Creative teams work together to provide thought leadership through engaging content, top notch formatting and compelling graphics, all while offering you the opportunity to gate your asset for enhanced lead generation.
Why eBooks?
eBooks are firmly rooted as the cornerstone mid-funnel content marketing. They are extremely versatile in their ability to be effectively promoted through blogs, email marketing, social ads and PPC, effectively moving prospects from top-of-funnel to mid-funnel.
eBook Writing
Your industry-focused writer will work in conjunction with your content marketing strategist and project manager to map out and structure your eBook from start to finish. Trained in creative writing and content marketing best practices, your content team will begin by identifying the eBook topic that will best appeal to your targeted audience while supporting your commercial goals. From there, an outline is created for your approval.
Since eBooks place a strong emphasis on visual storytelling, each page is limited to approximately 125 words. Content writers take great care to ensure each piece of text is crafted for maximum impact, focusing on hard data and insightful takeaways. You will then have a chance to provide feedback regarding edits or other changes you’d like to see to ensure your eBook turns leads into new business customers. We will list the author(s) byline of your new eBook to whomever you deem most appropriate within your organization.
eBook Design & Formatting
Once the text is approved, your eBook is formatted by Brafton’s graphic design team. Your designer will incorporate your brand’s visual marketing guidelines , as well as artistic preferences for art style and imagery. Working with the rest of the creative team, your designer will best to arrange text and imagery on the page for maximum reader engagement. Every ebook includes a cover design, table of contents and back cover. Once again, you will be presented with a draft of the eBook, this time to provide feedback regarding design prior to publishing.
eBook Writing
Brafton’s proprietary Arch technology makes it easy for your content marketing strategist to gate your eBook with a dedicated landing page designed for lead generation. Utilizing UX best practices to encourage downloads, your strategist will track conversions and consult on which channels to use for promotion and distribution. Brafton can also create unique CTA buttons that link to your eBook landing page, allowing you to insert them into relevant blog content and throughout your website to enhance lead generation further.
eBook Promotion
eBooks are an ideal middle-of-funnel content asset to promote on social media and through targeted emails. Brafton’s content writers and social media strategists will work hand-in-hand to promote your eBook among social followers on all major social networks, as well as craft promotional email campaigns aimed at your targeted audience and readers. This not only allows you to earn more leads, but also enables your brand to push those prospects through the sales funnel. eBooks also serve as an incredible sales enablement tool that can be distributed by your business development executives to prospective customers.