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IT Services
Video Marketing ROI
Videos are the ideal format for content consumption. That’s why 87% of marketers incorporate video into their content strategies.
At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas and persuade stakeholders.
Justifying a video investment is easy:
Marketers who use videos grow revenue 49% faster than those who don’t.
Video boosts traffic from search
engines 157%
Landing pages with videos increase conversions 80%.
Videos in emails increase click-through rates 200-300%.
Users spend 88% more time on websites with video.
73% of B2B marketers report positive video ROI.
Tell Your Story
Marketing is more than data and dollar signs. It’s also a podium for communicating who you are, what your company values and how you conduct business.
Every brand has a story, one that is inherently unique. Your narrative is a differentiator, and our animators, producers and videographers tell the story of your products, services and corporate identity.
Through visuals, we express the personality, emotion and value behind your brand. These characteristics prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Video marketing is an immersive, interactive experience that leaves a lasting impression.
What mark will you leave on viewers?
Animation Services
Our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease.
On-Location Shoots
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
Studio Productions
With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio.
Vox Pops
Short, snappy, man-on-the-street videos put a new perspective on your brand. Poll consumers, ask questions and gather honest opinions with a mic and a camera.
Vox Pops work well for industry conferences, special events and internal functions. Plus, they translate to social media for mass appeal.
Your Vision in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video team works directly with your company to understand its brand, its vision and its future.
We develop custom video solutions that serve your needs and marketing goals. It’s lights, camera, convert.